INVITATION TO THE CAMINO CONFERENCE
Ludbreg, Monday, October 12, 2026
We invite you to a conference dedicated to the development of Camino tourism—an opportunity to learn how Camino pilgrims are already filling accommodation capacities in Croatia and how your property or destination can become part of this story.
Why attend?
- Over 500 guests per month during the off-season. A hotel on the island of Krk that launched a Camino-focused offering reached this figure in its very first month of operation—in November, during the dead season. This is not a one-off success that is hard to replicate; it is proof of how quickly a Camino offering fills capacity when implemented correctly.
- A market of over 1.5 million people annually. That is how many people walk Camino routes across Europe each year—and the number is growing annually. Northern Croatia is currently building its section of this network, representing an opportunity for early movers rather than a late entry into a saturated market.
- Direct access to Camino tour operators. At the conference, you will connect with agencies already organizing Camino tours; the program includes B2B networking over lunch, allowing you to present your offering directly to those who bring in the guests.
This invitation is extended to private accommodation providers, agencies, hotels, hospitality businesses, and representatives of tourist boards—to anyone wishing to understand the mindset and needs of Camino pilgrims and how to adapt their existing offerings to attract them.
Program:
09:00 — Agents walk a section of the “Camino – Center of the World” route
11:30–12:00 — Participant registration and coffee
12:00 — Welcome address by the organizers
12:05 — Lecture: How to attract Camino guests?
Pilgrim demographics, services, and destination readiness for the Camino
(Vedran Pražen, Vice President of the Camino Europa Compostela Federation)
12:30 — Round table: Camino in practice — experiences, networking, and destination development
Panelists: Vedran Pražen, Irena Kovačić, Rudi Grula, Goran Mališ, Mario Fuček, Karin Golubić
13:30–14:00 — B2B presentation (Jelena Berečić, True Colors Agency)
14:00 — B2B networking lunch
Location: “Dragutin Novak” Center for Culture and Information, Ludbreg
Space is limited due to the networking lunch format — please register early.
We look forward to seeing you,
“Center of the World” Tourist Board